Helping hardware founders shape products that scale

Turn product momentum into clear, buildable delivery — for connected hardware and API-first products

This is for founders who:

This is for founders who:

Have a product in motion, but aren’t confident what to prioritise or ship next

Are debating whether to hire a product lead - or first get the product into clearer order

Want clarity and momentum without committing to a full-time hire

This is for founders who:

Have a product in motion, but aren’t confident what to prioritise or ship next

Are debating whether to hire a product lead - or first get the product into clearer order

Want momentum without committing to a full-time role too early


Are debating whether to hire a product lead - or first get the product into clearer order

Want momentum without committing to a full-time role too early

When product focus is unclear

When product focus is unclear

When product focus is unclear

This is common - when direction isn't clear and decisions start to fragment.

Common breakdowns

Common breakdowns

Common breakdowns

Core user needs aren’t clearly separated from one-off requests

Core user needs aren’t clearly separated from one-off requests

No shared understanding of which actions actually deliver value

No shared understanding of which actions actually deliver value

Too many ideas in play, without a clear baseline for prioritisation

Too many ideas in play, without a clear baseline for prioritisation

Developers expected to infer intent from designs or partial requirements

Developers expected to infer intent from designs or partial requirements

It doesn't need to be this way!

I help teams create focus by making product decisions explicit.


We agree what actually matters, lock a stable baseline, and deliberately defer what doesn’t - so UX flows, priorities, and delivery move forward with confidence.

I help teams create focus by making product decisions explicit.


We agree what actually matters, lock a stable baseline, and deliberately defer what doesn’t — so UX flows, priorities, and delivery move forward with confidence.


What working together typically looks like

What working together typically looks like

What working together typically looks like

First 1–3 months

Create focus. Clarify core users, priorities, and what not to build. Establish a stable baseline the team can execute against.

Months 3–6

Turn decisions into delivery. Define dev-ready flows, tickets, and cadence. Reduce noise, rework, and second-guessing.

6+ months (as needed)

Continued fractional support as you scale, or a clean handover when you're ready to hire.

Throughout: I use AI tools to prototype flows, test edge cases, and keep documentation current — but the thinking, coordination, and trade-offs stay human.

Experience

Experience

Experience

I've worked with organisations including Volkswagen, Lendlease, Technogym, and startups across logistics, healthcare, and sports technology — from discovery through live delivery.

I've worked with organisations including Volkswagen, Lendlease, Technogym, and startups across logistics, healthcare, and sports technology — from discovery through live delivery.


Connected & Complex Product Experience

Connected & Complex Product Experience

Connected & Complex Product Experience

Connected Mobile & Wearables Applications (NFC, BLE, Sensors)

Core UX flows, scoped MVPs, and pilot delivery for mobile apps where hardware, sensors, or physical interactions are part of the user journey.

Work includes:

  • Defining core journeys and states

  • Shaping MVP scope and non-goals

  • Aligning UX, engineering, and rollout sequencing

  • Supporting pilot → live progression

IoT Platforms & SDK / API Portals

Product direction for connected systems where hardware, firmware, software, and developer tooling must align.

Work includes:

  • Developer portal and SDK/API experience definition

  • Multi-track HW / FW / SW delivery alignment

  • Integration boundary clarification

  • Delivery tracking across distributed systems

Enterprise & Platform APIs


Event-driven systems, microservices, and data platforms operating across markets or operational environments.

Work includes:

  • API logic and integration flow definition

  • Real-time event stream product shaping

  • Cross-team coordination (backend, cloud, integration)

  • Reducing ambiguity between system architecture and product intent

Hardware-Adjacent Operations & Field Systems

Mobile and coordination platforms supporting physical infrastructure, logistics, and field operations.

Work includes:

  • Discovery through delivery

  • Vertical coordination and workflow design

  • Integration with sensors and real-world constraints

  • Improving operational clarity before scale

Starter engagements

Starter engagements

Starter engagements

These packs are typical starting points. We usually begin with short conversations to understand your product, current focus, and whether outside product support would actually help.


Focused Engagement

Focused Engagement

Focused Engagement

A short, focused engagement to bring clarity to priorities, scope, and next steps.

A short, focused engagement to bring clarity to priorities, scope, and next steps.

A short, focused engagement to bring clarity to priorities, scope, and next steps.

MVP scope & priorities

Core UX flows

Clear product decisions and trade-offs

Misalignment, scope creep , feature bloat

Backlog + Notion starter

Backlog + Notion starter

View Pack

MVP Build & Delivery

MVP Build & Delivery

MVP Build & Delivery

Hands-on product leadership to move an MVP from direction to working software.

Hands-on product leadership to move an MVP from direction to working software.

Hands-on product leadership to move an MVP from direction to working software.

Product scope & sequencing

UX flows + specs

Dev-ready backlog

Misalignment, scope creep , feature bloat

Ongoing delivery support

View Pack

Why partner with me

Why partner with me

Why partner with me

I’m typically brought in when a connected product has momentum — but decisions, sequencing, or ownership aren’t clear enough for teams to move fast with confidence.

  • I work with a small number of teams at a time, staying closely involved and accountable for outcomes.

  • I often step in as the first dedicated product lead — clarifying ownership, scope, and delivery structure.

  • Experienced across API-led platforms and hardware-connected systems, where UX, engineering, and real-world constraints must align.

  • I use AI tools pragmatically to pressure-test decisions, explore edge cases, and keep documentation tight as products evolve.


About me

About me

About me

I work alongside founders building complex, connected products — usually at the point where momentum exists, but clarity doesn’t.

I step in when ideas are scattered, UX needs tightening, and delivery needs a buildable path forward.

My focus is simple:
make the problem explicit,
define the right flows,
and turn that into direction engineers can trust.


I value calm communication, clear ownership, and steady momentum — one well-defined step at a time.

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Based in the UK (Reading). Working remotely with teams across the US, Europe, and India.

Based in the UK (Reading).
Working remotely with teams across the US, Europe, and India.